Live Promotional Products

The Rose Co. supplies many different types of products. Our unique area of expertise is delivering live flowers and plants to retail stores for promotions. Delivering a small quantity of live plants to a single location, much like a local florist, is a completely different operation from delivering live products nationwide to hundreds of locations… simultaneously. Live products can be temperamental if they are not treated properly. Over the past 30 years, The Rose Co. team has developed expertise in the many diverse characteristics of live products. We combine this knowledge with a solid understanding of the unique delivery requirements and in-store support capabilities of our retail customers. This combination is what enables The Rose Co. to successfully perform what is impossible for our competitors.

Our most popular and successful GWP or PWP gift is still bouquets of live roses. Live roses are always popular with retail customers and the in-store staff alike because of the high perceived value and simply the joy they bring. It's always a good time to get roses! We have found that our rose promotions typically become an annual event as customers come to expect them each year.

Some examples of other popular products include mini pine trees and poinsettias for Christmas and mixed bouquets for Spring. Regardless of the promotion or time of year, our team has a great live product that can make your promotion a success.

Roses - Our Signature Product

Roses are the most popular flower in the world and they always make a great gift. They are the perfect GWP or PWP because of their high perceived value on their own, especially during holidays. Giving roses to your mother on Mother's Day or to a special someone on Valentine's Day is a tradition that is always in style. They are the ultimate GWP or PWP because they have enough value on their own that they can be:

  • Given along with another gift such as a fragrance as a perfect complement.
  • Given as a stand-alone gift while a shopper keeps their own purchase of a fragrance or other product.
  • Kept for yourself - who doesn't like a dozen fresh roses!

Our customers buy roses for their GWP and PWP campaigns repeatedly because of their high sell through and their ability to bring people into the store time and again. We find that shoppers come to expect the roses and look forward to our customers' promotions every year.

Making the Impossible Look Easy

Many new customers object to using roses for a promotion because they think it will be difficult. While it's no small feat, The Rose Co. has the experience to make it look easy. The Rose Co. has been delivering fresh roses for promotions for more than 30 years and we understand the unique requirements of delivering live products to our customers. With our proprietary RoseTrackT system, we manage the delivery of over a million field fresh roses directly from our supplier's farms in Colombia to our customers' stores each year.

RoseTrack™

Delivering roses for more than 30 years naturally leads to a lot of experience. This experience has been compiled into our proprietary RoseTrack™ system to enable The Rose Co. to provide a 100% guarantee of quality and delivery on our rose promotions.

Ease of Execution

In store execution of a rose promotion is very easy. Roses are delivered directly to each store the day before the promotion begins. Store associates unpack the roses and place them in floral display buckets provided by The Rose Co. with a few inches of cold water. No trimming is necessary. Multiple deliveries are often schedule for longer promotions to ensure freshness. The roses make for a beautiful in store display with great visual impact when massed together.

Freshness

All of our roses are "field fresh" meaning they are cut in the fields in Colombia days before they are delivered to your store. The roses are kept in temperature-controlled refrigeration from the farms in Colombia to Miami and are shipped overnight to your stores. Because of the way we deliver our roses, they are actually fresher than the roses that our customers could buy at their local florist!

Quality

The Rose Company has been working with roses for over 30 years, and it's taken many years to find the best growers that are able to support out-of-the-box projects like supplying promotions for retail stores. We consistently receive great feedback on the quality of the roses with many people reporting that their roses lasted more than a week at home.

We also see a lot of great enthusiasm from store managers and associates for live roses and it's the stores that often shout loudest to have rose promotions repeated. Because of the quality and value of the roses, they become a tradition that brings customers back to the stores every year. Roses like diamonds, universally represent love and romance and it's always a pleasure to give them away.